Amazon has overtaken Facebook in the scope of tracking, while Google remains the # 1 company to follow you on the web / in the digital news world
Billions of Internet users around the world unknowingly exchange their private data while browsing. User tracking by Google, Facebook, Amazon, and other tech giants has become so pervasive that it’s almost impossible for us to avoid it. Almost every web page you visit is infested with trackers. Additionally, companies use these trackers to aggregate huge amounts of data. When these amounts are brought together, detailed profiles are created that can reveal many things about us, including some private ones.
It should be mentioned that the big companies are carrying out this attack on privacy allegedly so that marketers can target people more precisely while placing advertisements. A new report from Ghost provides some numbers on how serious things are at the moment.
Called Tracking the Trackers, this report provides information about “web tracking”. Ghostery claims to have over seven million users. They prepared the report based on the online experiences of their users. This report was first published in 2017, and some important trends have emerged over the past three years. Released Thursday, this report cites data collected from 1.96 billion loaded web pages.
According to this report, Google retains tracking reach of 80.3% of all sites. Previously, Facebook was the second place tracker. However, Amazon has overtaken Facebook in reach tracking. The report suggests that Amazon has 29.4% tracking reach of all websites, while Facebook only has 23%. In comparison, Amazon trackers appeared on 10.5% of all web page loads in 2017.
In an interview Thursday, Ghostery Chairman Jeremy Tillman said that for Amazon, it’s not just that the company is increasing its collection and tracking of data, it’s that Amazon is gobbling up more of it. Internet. The report published by Ghostery also classifies seven types of trackers.
Amazon Ad trackers perform this task of ad targeting as well as analytics. The second trackers are the Amazon Cloudfront trackers that provide routine website operation services to websites that use Amazon’s hosting services. On the other hand, Amazon Web Services trackers do the same basic work. Amazon CDN trackers help websites that use Amazon web services in the content delivery network. Payment trackers help with interactions with Amazon customers. Amazon.com trackers assess your interests all over the web. Finally, Amazon Associates trackers collect information from Amazon marketing.
Read More: Apple Partners With Cloudfare To Stop Your ISP From Tracking You