Amazon launches learning fund for small businesses
Amazon has launched a £ 2.5million small business fund on its platform to help create more than 200 apprenticeships by the end of the year.
The Amazon Apprenticeship Fund will see Amazon working with small businesses that sell through its platform, as well as its Amazon Web Services (AWS) customers who participate in AWS re / Start, to use the royalty transfer system to train people in a variety of roles such as digital marketing, cybersecurity, and DevOps.
“We are proud to create new opportunities for people of all ages and backgrounds across England to learn skills through the Amazon Apprenticeship Fund,” said John Boumphrey, UK Manager at Amazon .
“We are committed to supporting the UK’s economic recovery after Covid, and this fund will give our partners, customers and small businesses in the Amazon ecosystem the opportunity to hire talented apprentices who will help these organizations grow. “
The apprenticeship tax was introduced in 2017, requiring companies with a payroll over £ 3million to contribute to the tax pot, which businesses in England can then use electronic vouchers to claim the funding of apprenticeship training.
The government then introduced a cash transfer method, whereby employers who pay the tax but have unclaimed apprenticeship funds can donate some of the remaining money to other employers for them to pay. use.
As part of the Amazon Apprenticeship Fund, the e-commerce giant will work with local authorities, including the West Midlands Combined Authority, the London Progression Collaboration and the Greater Manchester Combined Authority, to distribute learning funds to small businesses participants in their regions.
A portion of the fund will be used to help train 50 technology apprentices among Amazon AWS customers participating in the AWS re / Start program, training them in roles such as DevOps and IT solutions.
Many of the learnings available through the Amazon Learning Fund are also aimed at helping small businesses that sell through the Amazon platform improve their e-commerce-based practices such as sales, exports, and marketing, with training in areas such as digital marketing, business administration, audiovisual media technicians, DevOps, artificial intelligence (AI), software development, cybersecurity and data analytics.
Apprentices will learn skills such as building an e-commerce business, marketing and advertising, and selling products to a global customer base over a period of 12 to 48 months through a blend of on-the-job learning. job, in the classroom and online.
One of the Amazon Apprenticeship Fund participants, Rana Righton, is the founder of a small South London business, The Gluten Free Bakery, and has participated in a digital marketing apprenticeship.
“The Amazon Apprenticeship Fund has already been extremely beneficial to me. As a small business, online marketing is the best way to promote your business, and integrating these functions internally is more financially manageable. I received a lot of ongoing support both from my course mentor and from Amazon directly – it’s great to see Amazon empower small businesses like mine, ”she said.
Over the next two years, £ 1million from the Amazon Apprenticeship Fund will be used to support roles in the creative industries.
Learning and Skills Minister Gillian Keegan said: “Apprenticeships play a key role in helping businesses of all sizes develop the skilled workforce they need and secure their talent pool. for the future. As a former apprentice myself, I know the impact that an apprenticeship can have on life. I urge as many people as possible to review the opportunities available.
This year, Amazon has already announced numerous job openings, as well as training opportunities for people both inside and outside its organization, including the creation of 1,000 apprenticeship positions. full-time, including 100 apprenticeships leading to diplomas and 500 apprenticeships for his own employees.