AWS attracts more support for Media & Entertainment Initiative
Amazon Web Services (AWS) has attracted more vendor support for its recently launched Media & Entertainment initiative.
Evergent, Zype and castLabs are the latest companies to partner with the public cloud giant to deliver new cloud services to content creators, rights holders, producers, broadcasters and distributors. Evergent said it will use AWS capabilities and services to improve its customer management and monetization solutions.
Zype said it will continue to automate the scheduling and distribution of on-demand, live and linear video content channels to OTT, social and virtual MVPD platforms using Amazon Simple Storage Service for hosting content, AWS Elemental MediaLive, and AWS Elemental MediaPackage for content preparation. and AWS Elemental MediaTailor for ad insertion.
“Leveraging AWS has provided Zype with a scalable and flexible framework to deliver our industry-leading video API. With AWS, we’ve been able to scale our services to handle tens of millions of video API requests per second, and our enterprise media customers appreciate the broad connectivity we provide, allowing them to maximize their existing investments in services. AWS cloud to innovate and grow their audience and revenue, ”Zype CEO Ed Laczsynki said in a statement.
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AWS announced the initiative in late April and has set itself the primary goal of helping content production, media supply chain, analytics, delivery, and direct-to-consumer streaming through its work with Netflix, Disney +, HBO Max, Peacock, Discovery +, Hulu and Prime Video.
“It is strategically important for us to keep reliability and security at the forefront of our service architecture,” said Patrick Miceli, executive vice president and chief technology officer at Peacock, in a statement. “With our multi-regional, distributed approach and the help of AWS, we were able to meet Peacock’s technology goals quickly and at scale.”
“When we envisioned the technology base for HBO Max, AWS was the clear choice based on the depth and breadth of the technology and its proven success as the core streaming infrastructure for HBO GO and HBO NOW,” Jason Lenhart, vice president of engineering and operations, direct-to-consumer technology at WarnerMedia, said in a statement. “AWS services, solutions and support have played a key role in the successful launch of HBO Max and provide a trusted platform as we continue to innovate our service and expand our international footprint.”