ANN ARBOR, Michigan – (BUSINESS WIRE) – June 7, 2021–

Interactive Campfire, Inc. (Campfire), the leading provider of portfolio profitability management in the automotive industry, today announced a strategic relationship with Amazon Web Services, Inc. (AWS), a Amazon.com business. Through this collaboration, Campfire will provide automotive companies around the world with an end-to-end solution to unlock profit potential within a highly reliable, scalable and profitable cloud infrastructure platform.

Automotive suppliers grapple with complex business issues while creating, managing and executing profitability plans. New and ongoing vehicle programs combined with supply chain and production issues are among the many challenges that need to be managed proactively. Forecasting and determining the relationship between volume, cost, pricing and capacity is slowed down by a collection of unintegrated and manually produced worksheets created to produce business financial models and reports. As a result, companies waste time and resources assessing the changing business needs to understand the evolution of critical financial metrics such as profit, return on investment, and market share at any given stage.

The Campfire and AWS collaboration changes all that. Campfire will apply AWS ‘largest and most comprehensive portfolio of specially designed cloud native services and power next generation automotive industry solutions. The resulting solutions will deliver on the promise of operational agility, ensuring customer safety, availability and service.

Campfire has started integrating Amazon SageMaker (AWS’s service that makes it easy to build, train, and deploy custom machine learning models at scale) and reports / dashboards into its software, with additional technologies to to follow. Work is also underway to accelerate the modernization of mission-critical applications using serverless services and containers to achieve maximum agility and reduce total cost of ownership.

Advance profitability

Engagement provides Campfire with proven machine learning capabilities and advanced reporting / dashboard technologies. Additionally, Campfire will have access to AWS resources and programs, including best practices, the AWS Foundational Technical Review to promote solutions, and other aids to help modernize its existing solutions.

“Campfire customers, such as automotive vendors migrating to the AWS cloud, will see significant advancements in capacity, performance and analytics,” said Pradeep Seneviratne, President and CEO of Campfire. “Machine learning technology will deliver unprecedented business insights to support faster, more profitable decision making. The results will be much more precise and predictable and, in many cases, not possible without the technology.

As cloud computing, machine learning and artificial intelligence assume increasingly critical roles for manufacturers, software vendors must respond with the best enabling technologies, whether developed in-house or through strategic partnerships.

“Our goal is to equip the Campfire user community with cutting edge technology, and we recognize the importance of integrating the expertise and resources of our partners to achieve this,” said Seneviratne. “With unmatched resources, a proven track record and a commitment to the automotive industry, AWS is a natural fit for working with Campfire. We believe in AWS technology and strive to fully exploit its capabilities to bring us to new levels of cloud computing and reporting much faster than we might expect to achieve on our own.

“The expected rebound in vehicle sales following the pandemic will influence the volatility of demand and orders. Better visibility of market conditions and their effect on volumes and production capacity will give automotive suppliers a better understanding of the cost of a business opportunity, ”said Bill Foy, Automotive Director, AWS. “Accurate forecasting is both a priority and a necessity for automotive customers. A commitment to Campfire reflects a customer’s commitment to accuracy and insight for a vendor’s finance, engineering, and sales organizations, and Campfire can count on AWS for the insight and agility it needs to keep going. to dominate the automotive supplier market.

Optimizecustomer experience

By working together, the Campfire and AWS solution enables vendors to quickly unearth large amounts of data and examine key financial information such as optimal cost, price, and volume across the extended enterprise. Users can create, analyze and modify plans, run scenarios, optimize portfolios, and manage long-term profitability models to produce critical financial metrics and information.

Accounting for all of the data produced by the costing and pricing features, vendors model variables such as volume, material, customer type, and geography to determine customer impact while maximizing profitability. The result is a profitability management platform that allows business executives and analysts to focus on modeling, analyzing, and value-added data insights rather than entering, extracting and extracting. data maintenance.

With sites in more than 25 countries, Joyson Safety Systems (Auburn Hills, MI) is a leading supplier of safety critical components, systems and technologies. Like many other suppliers, the company has grown through a series of acquisitions and mergers.

“We have successfully deployed Campfire’s forecasting solution in the past,” said Nathan Rajen, Global Head of Technology, Strategy and Solutions, Joyson Safety Systems. “But Campfire’s engagement with Amazon opens the door to better leveraging the software and integrated ML and AI globally. This will help standardize global business planning and allow us to optimize our use of data and resources, resulting in a greater advantage over our competitors and a measurable impact on profitability. “

Interactive Campfire, Inc.

Thousands of users in mid-sized businesses to Fortune 500 use solutions developed by Campfire Interactive, Inc. to identify, plan, develop, and execute their product portfolios. The business processes handled by Campfire include opportunity management, sales forecasting, market share management, cost and price estimation, change cost management and project portfolio management. Customers choose Campfire solutions for their unique and powerful capabilities to make critical business decisions that span financial, technical and time-related information. For more information visit www.cfi2.com.

Campfire is a registered trademark of Campfire Interactive, Inc.

All other brand names are trademarks of their respective owners.

View source version on businesswire.com:https://www.businesswire.com/news/home/20210607005149/en/

CONTACT: Dan Meyer, Chief Operating Officer

Interactive Campfire, Inc.

(513) 236-2517

meyerd@cfi2.com

KEYWORD: UNITED STATES NORTH AMERICA MICHIGAN

INDUSTRY KEYWORD: AUTOMOTIVE TECHNOLOGY GENERAL AUTOMOTIVE OTHER TECHNOLOGY AUTOMOTIVE MANUFACTURING INTERNET SOFTWARE MANUFACTURING DATA MANAGEMENT

SOURCE: Campfire Interactive, Inc.

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PUB: 06/07/2021 09:07 / DISC: 06/07/2021 09:07

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