DISCOVERY: SPORTS EVENTS HAVE ALL-IN ON AWS TO ENGAGE AND GROW THE GLOBAL FAN BASE FOR TRACK CYCLING
- Discovery Sports Events and AWS to Create Immersive Fan Engagement Offer for New Union Cycliste Internationale (UCI) Track Champions League Series Starting November 2021
- AWS becomes exclusive partner of UCI Track Champions League cloud infrastructure as part of new Discovery Sports Events collaboration
SEATTLE – September 15, 2021 – Today, Amazon Web Services, Inc. (AWS), a company of Amazon.com, Inc. (NASDAQ: AMZN), announced a new partnership with Discovery Sports Events, a portfolio of sports brands that reaches over 130 million viewers, which will be their official provider of cloud, artificial intelligence, machine learning and deep learning. AWS will also become the exclusive cloud infrastructure partner of the new Union Cycliste Internationale (UCI) Track Champions League. Through this collaboration, Discovery Sports Events and AWS will deliver new fan engagement experiences around UCI cycling competition, including a new UCI Track Champions League app, competition information and race statistics to help fans. existing cycling teams to deepen the racing strategy and attract additional followers of the sport.
Discovery Sports Events is working with the UCI, the world’s cycling governing body, to redefine and innovate track cycling. The new series of races that will take place as part of the UCI Track Champions League will develop a strong narrative throughout the year for the sport, including between the Olympic Games and the big annual races, telling the whole story and laying the groundwork for sustained fan engagement. By leveraging the breadth and depth of AWS capabilities, including machine learning, analytics, media services, containers, and database, Discovery Sports Events will establish a viewing and experience experience. unique engagement for fans that completes the new elite UCI competition among the best in the world. riders.
“We know that the UCI Track Champions League offers an exceptional opportunity to better serve the global community of cycling fans and to attract new audiences to the sport. A big part of achieving this goal is creating an on-screen and digital experience that visually represents the strategy and strength runners need to compete and win, as well as helping viewers understand the second action. per second which determines the results of the race. AWS will help provide the resources behind this experience and provide fans with the kind of real-time information and engagement that will make them care more about the sport and keep them engaged for the long haul. said François Ribeiro, responsible for discovery sporting events.
Discovery Sports Events and AWS will provide live data, analytics and predictive statistics to fans at the velodrome where the races take place, via live TV and streaming, and in a new Track Cycling League app. The app will provide fans with a connected experience, allowing fan communities to grow around the championship, while helping newcomers to the sport better understand the action on the track. In addition to providing real-time data on runner performance and race statistics, Discovery Sports Events will use Amazon SageMaker (AWS’s service that helps developers and data scientists quickly build, train, and deploy business models. ‘machine learning) to develop predictive race and championship information. results to generate more enthusiasm around each event.
To improve race viewing experiences for audiences around the world, Discovery Sports Events will use Amazon Kinesis (AWS’s service to easily collect, process and analyze real-time video and data feeds) to ingest and process the data. live and streaming sensors on the track. , bikes and motorcyclists. Then, the organization will apply AWS’s analysis and machine learning capabilities to provide statistics such as bike speed, race position, pedal cadence (i.e. rate, calories burned). Finally, Discovery Sports Events will use AWS media services to deliver stats to fans through the app and stream them in a simple and compelling format.
“Sports are a great way to bring technologies like machine learning and data insight to life in a way that sports fans around the world can understand and get excited about. AWS and Discovery Sports Events will help the UCI redefine and innovate track cycling by providing fans with a more connected experience with real-time data on rider performance and race statistics. Imagine that fans could see things like predictive information and bike speeds, race positions, pedaling cadences and even the biometrics of their favorite riders from a connected app on their phones. This is how AWS brings fans closer to their favorite sports, and we can’t wait to see the enthusiasm for cycling flourish. ‘ said Kathrin Buvac, vice president of business development, Amazon Web Services, Inc.
About Amazon Web Services
For more than 15 years, Amazon Web Services has been the most comprehensive and widely adopted cloud offering in the world. AWS has continuously expanded its services to support virtually any cloud workload, and it now has more than 200 comprehensive services for compute, storage, databases, networking, l analysis, machine learning and artificial intelligence (AI), Internet of things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), development, deployment and management of media and d ” applications from 81 Availability Zones (AZ) in 25 geographic regions, with plans announced for 21 additional Availability Zones and seven additional AWS Regions in Australia, India, Indonesia, Israel, Spain, Switzerland and in the United Arab Emirates. Millions of customers, including the fastest growing startups, largest companies, and major government agencies, trust AWS to power their infrastructure, become more agile, and reduce costs. To learn more about AWS, visit aws.amazon.com.
About Discovery Sports Events
Discovery Sports Events is the event management division owned by Discovery which oversees 55 events per year on 5 continents. With 15 years of experience under the name Eurosport Events, it offers extensive expertise on two and four wheels with a focus on electric car racing, motorcycle racing and track cycling. It acts as a global promoter and holder of the commercial rights of 6 world championships within the framework of long-term relationships with the governing bodies, in particular the Fédération Internationale de l’Automobile (FIA), the Fédération Internationale de Motocyclisme (FIM) and the International Cycling Union (UCI). On four wheels, it promotes the WTCR – FIA World Touring Car Cup and PURE ETCR, the world’s first fully electric touring car championship that will advance to the FIA eTouring World Cup from 2022. Launched in 2023, it will also promote the revolutionary FIA Electric GT Championship, a new long-term platform for manufacturers to showcase their flagship GT cars and innovative technologies. On two wheels, his 10-year alliance with the FIM will allow him to promote Speedway events globally, including the FIM Speedway Grand Prix, from 2022 in addition to his promotion to the FIM World Championship. Endurance for motorcycles since 2015. Launched in November 2021, it will promote the UCI World Track League, the innovative new series that opens a new chapter in the history of track cycling. Discovery Sports Events offers a full range of event management services including promotion, television production, media rights distribution, press office management, sponsorship acquisition and customer service.
Discovery inc. published this content on September 15, 2021 and is solely responsible for the information it contains. Distributed by Public, unedited and unmodified, on September 15, 2021 07:21:07 AM UTC.