from decomposing film to digital file
The AFL has one of the largest archival sports video collections in the world. Some videos date back to the 1909 Grand Final where South Melbourne defeated Carlton. How to preserve and share such a piece of history with the world?
For many years, the AFL stored its video archives on physical tapes and film boxes locked in temperature-controlled vaults. The physical nature of aging, delicate and fragile tapes and films, and the process of manual content retrieval, posed a significant risk to these national treasures.
There was a fat problem with that –
- Management of the video archives was inefficient and relied on skilled technicians to access the vision. The short lifespan of the physical tapes meant that the AFL could end up losing footage forever.
- The distribution and reproduction of recorded footage as short clips and stories was difficult because it was not scalable for digital consumption in multiple video formats.
With each match occupying approximately 120 GB of storage (up to nine games are played each week, creating over 1 TB of data) plus additional non-game content, the AFL’s ever-expanding catalog is a growing problem. day by day.
Telstra Purple and Telstra Broadcast Services have partnered with Telstra’s strategic collaboration agreement with Amazon Web Services (AWS) to meet the challenge.
AFL hired Telstra to digitize the video archive catalog. The goal was to digitize the videotapes and films on-site and migrate them to AWS so that the archives could be easily searched and retrieved, on demand.
Bringing Telstra Purple’s expertise to the game
The first phase of the project started with the digitization of the tapes with DAMsmart, specialist in audiovisual digitization. The tapes were transported safely and prepared for AV ripping and saved as high quality digital files.
Using AWS Snowball (a petabyte-scale data transport service), approximately 500TB of ripped digital video footage was downloaded and stored using the Simple Storage (S3) service of Amazon.
Telstra Purple configured AWS cloud services for AFL to manage their digital video archives. It has also implemented a multimedia asset management (MAM) platform, Dalet Flex, so that AFL can meet its on-demand and cross-platform distribution needs.
Telstra Broadcast Services provided an end-to-end platform-as-a-service solution to AFL, bringing together all aspects of digitization and connectivity to support the MAM platform hosted on AWS.
This solution helps AFL manage the risk of losing its assets due to aging and physical damage to tapes, frees up the infrastructure that served as a vault to store those tapes, and automates the process of finding and retrieving tape. contents.
With on-demand archive clip request workflow and metadata, the AFL can replicate and redistribute some of the best moments in sports history for richer digital and social engagement. It also enables the AFL to develop the sport by bringing the rich history of the game to a global audience.