The Pego-Oliva Swamp now has two birding routes with information boards and QR codes linked to the Pego and Valls tourism web page.

“Bird watching is a strategic tourism product for two important reasons,” said Francesc Colomer, Regional Tourism Secretary.

“On the one hand, it is linked to compliance with the UN’s sustainable development goals,” Colomer said. “For another, it makes it possible to segment and specialize the tourist offer.”

The regional secretary described birding as a “vigorous” product, especially in Europe and Britain, where its many enthusiasts are willing to travel to new and unusual places to enjoy their hobby.

Colomer was speaking during a visit to the park where he was shown the two new routes, accompanied by the mayor of Pego Enrique Moll, the tourism adviser Ricardo Sendra and the director general of the Pego-Oliva National Park, Joseba Rodriguez.

Turisme CV, the tourism service of the Valencian Community, allocated € 14,272 to the project and Colomer thanked Pego for his “admirable proposal” to transform a natural space like the marsh into a place appreciated and sought after to find out more.

The Head of Tourism also announced that Turisme CV will help the Pego-Oliva Swamp Bird Watching Project with promotional campaigns related to bird watching.

“Activities like Pego’s will always have an ally in Turisme,” Colomer promised.

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