Slack adapts new collaboration tools for the “digital HQ”
In anticipation that office work will never be the same again, Slack has introduced new features tailored to hybrid work and “digital HQ”.
According to Slack Vice President of Products Noah Weiss, there have been “overwhelming” customer comments about the need to recreate an office environment in a hybrid world.
“What everyone is looking for when I talk to clients is how to move from a world where my head office was on Wall Street, or Howard Street if I was Slack, or Mission Street if it was Salesforce,” he told ZDNet.
“I need a new street, and this street has to be virtual, and it has to be this digital HQ, where I can bring my employees, my clients, my partners [into] all this shared digital space, so they can work together. “
One of these new features is Slack Clips, which will allow users to create and share audio, video and screen recordings on any channel or DM in Slack, instead of just sending a message.
Recipient users will be able to play clips at their own pace, speed up or slow down content, watch with live captions, or open a transcript version of the conversation. They can also respond with a medium of their choice: Text, audio or video.
Slack said it is also expanding Slack Connect by allowing its corporate customers to create “sponsored connections” by inviting and hosting anyone in Slack, without them having to be themselves on Slack. a paid Slack plan.
Weiss compares how Slack Connect sponsored connections would work to how DocuSign is used.
“If you’re a DocuSign customer, you can make sure that anyone you send a DocuSign to can sign a contract or download it for themselves, but if you want to create your own DocuSign that people can digitally sign or certify, you would then obviously have to pay for it, ”he said.
“The idea here is really for our larger corporate customers. It should be a foolish decision to bring all of their customers to Slack Connect, because then they can provide better service, support, sales, account management, faster and more responsive, etc. ”
Slack Clips and Slack Connect sponsored connections will generally be available in fall 2021.
Additionally, the company is set to introduce a government-specific version of Slack called GovSlack. Unlike the usual version of Slack, GovSlack will run on Amazon Web Services GovCloud, so it complies with US government security and operational requirements, including FedRAMP High and DoD IL4 certifications.
GovSlack is expected to launch next year and will only be available in the United States for now. Weiss said the company will explore expansion opportunities for GovSlack in the future.
The announcement follows Salesforce’s launch of its first integrations with Slack in its clouds and Customer 360 in August. This included the launch of Slack-First Customer 360, which aims to enable businesses to collaborate and streamline workflows with a single view of the customer.
The CRM giant’s acquisition of Slack was officially announced on December 1, ending speculation the CRM giant was looking to further expand its footprint into collaboration and workflows.
The deal, which cost Salesforce $ 27.7 billion, was finalized in July.
As Rob Seaman, SVP of Salesforce Product Management, says, the acquisition means that Salesforce can integrate their products into Slack through integrations.
“One of the biggest advantages of Slack… it plays with the time people spend there… with that, it becomes a very attractive place to put your software,” he said. “The other thing that’s super appealing about it is that the way you put your software out there is consistent regardless of who puts it there, because of the design system that exists within it.
“When we really embraced this digital HQ metaphor… we had to put our software in this digital HQ, if you will, and our bet will be Slack. We think the combination of Slack is the digital HQ for employees and Salesforce is the software you use to digitally engage your customers and partners. “
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